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Jordan New School Sneakers



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Recently, Nike launched new series of Jordan New School Sneakers for men and women. Replacing the Team Jordan Ol' School this year will be it's brand new JB counterpart. This JB original design puts together a phylon midsole encasing a visible air unit at the heel, toe box support, TPU heel cup and a segmented forfoot outsole with classic herring bone traction pods. So this pair of the Nike Basketball Shoe fit you!

About Nike Swoosh

Nike swoosh shoes logo

Swoosh is the symbol of the Nike shoes and clothing. It is also the most recognizable brand logo in the world.

The Nike "swoosh'" designed in 1971 by Carolyn Davidson, a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS).

BRS decided to build its own brand in 1971, while the first product soccer cleat called the Nike, which manufactured in Mexico.
In the spring of 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately selected the mark now known globally as the Swoosh. "I don't love it," Knight told her, "but I think it will grow on me."

In June 1972, the first running shoes of Swoosh were bringing out at the U.S. Track and Field Olympic Trials in Eugene, Oregon. Nike continues to use the brand today.

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